Want to get your book into readers’ hands? Then mastering book distribution is your secret weapon. Whether you're a self-published author or a traditional publisher, understanding how book distribution works can make or break your success. Let’s unravel the mystery behind the shelves, stores, and online platforms that can get your masterpiece seen, sold, and celebrated.

What is Book Distribution?

Book distribution is the process of getting your book from the printer or publisher into the hands of retailers, libraries, and ultimately readers. It’s the behind-the-scenes magic that ensures your book is available both online and in physical stores.

Why Book Distribution Matters

It doesn’t matter how brilliant your book is if no one can find it. That’s where distribution steps in. Here's why it's crucial:

• Increases your visibility across multiple platforms

• Boosts book sales through trusted retail networks

• Gives credibility to indie authors by placing books in major outlets

• Connects you with global audiences

Traditional vs. Self-Publishing Distribution

Let’s break down the difference between traditional and self-publishing in terms of book distribution:

Distribution Type	Traditional Publishing	Self-Publishing
Distribution Channels	Handled by the publisher	You choose your own distributors
Retail Store Access	Broad, including big chains	Often limited unless expanded efforts
ISBN and Barcodes	Provided by publisher	You need to obtain them yourself
Profit Margin	Lower per sale	Higher per sale, but with more effort

 

How Book Distribution Works

Ever wonder how books land on store shelves? Here’s a simple breakdown of how the book distribution process flows:

1. Printing: Your book is printed in physical form or formatted digitally.

2. Distributor Partnership: You or your publisher partners with a distributor.

3. Inventory Management: Distributors manage stock levels and shipping logistics.

4. Retailer Orders: Retailers order books to sell online or in-store.

5. Books Reach Readers: Customers purchase books from retailers or libraries.

Types of Book Distribution Channels

1. Wholesale Distribution

This involves selling large quantities to wholesalers like Ingram or Baker & Taylor, who then supply to bookstores and libraries.

2. Retail Distribution

Directly selling to online or brick-and-mortar retailers such as:

• Amazon

• Barnes & Noble

• Walmart

• Independent bookstores

3. Digital Distribution

Perfect for eBooks and audiobooks. Platforms include:

• Amazon Kindle Direct Publishing (KDP)

• Apple Books

• Kobo

• Audible

Top Book Distribution Companies to Consider

There are many book distribution companies that specialize in helping authors and publishers reach their target markets:

1. IngramSpark

A favorite among indie authors, offering wide distribution including major chains and libraries.

2. Amazon KDP

Ideal for digital distribution with global reach, especially in the eBook market.

3. Draft2Digital

Helps distribute eBooks to multiple platforms like Apple, Barnes & Noble, and Kobo.

4. BookBaby

Offers print-on-demand and eBook distribution with marketing services.

5. Smashwords

Another great platform for digital book distribution across multiple eBook retailers.

Print-on-Demand and Distribution

Don’t want to hold inventory? Print-on-demand (POD) services let you print copies only when an order is made. This cuts down costs and streamlines the book distribution process.

POD providers include:

• Amazon KDP Print

• IngramSpark

• Lulu

How to Choose the Right Book Distributor

Picking the right distributor depends on your goals. Ask yourself:

• Do I want global or regional reach?

• Am I distributing print, digital, or both?

• What platforms are my readers using?

• What is my budget and profit margin?